I had the pleasure to conceptualize and design NENX's idea for their APP. NENX is a UK startup company with a new way to trade, by betting on global markets.
The NENX team approached me to design an idea they had for a new APP they wanted to develop. A fast moving market trading APP that is attractive to traders as well as simplified for the everyday users. They explained the functions wanted and hired me to conceptualize the design of the APP into a modern, sophisticated functional look and feel. Working close with their development team I conceptualized the design and flow of the APP.
The design of the APP was focused on maximizing the amount of information a user would need without cluttering the screen. Utilizing uniquely conceptualized functions and actions, the APP design allows for a more welcoming look for people who are new to market trading, as well as still being very intriguing for those that are more familiar with market trading.
The key focal point of the design was the "bet screen" that allowed the user to interact with a trade in a more unique and sophisticated way. The design was also conceptualized with people, who are on the move, in mind. Allowing for fast interactions and results depending on wherever they may be, sitting in a pub, in the office, at home in front of the tv, about to board a plane or a train.
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