Design of Bisou's identity and branding as well as collateral works and lookbook design. Bisou is a fashion apparel store based in Paris, France.
Bisou - Paris offers unique apparel and accessories to women who value elegance, style, and comfort. Bisou prides itself on providing excellent customer service. There is always a friendly face to greet you at the door and help you find whatever you need. That’s not even mentioning the great selection of fun and beautiful clothing, shoes, jewelry, handbags and much more.
The idea behind of the design of the Bisou logo was from its word itself; Bisou, which is French for kiss. I wanted to create a elegant and modern sleek way to visualize the essence of a kiss, yet allow it for more functionality and versatility in branding options. The design i came up with allowed me to visualize three components that would represent a kiss, as shown below.
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